Research & Article

Wat Phra Mahathat (Temple of Great Buddhist Stupa) is the most well-known place of all tourist attractions in Nakhon Si Thammarat, where Thai and foreign tourists visit, and being considered to declare as the new world cultural heritage of Thailand within 2016 because of the most significance pattern of architect buildings and direct-and-continuous relationships of exist events or traditions. Therefore, the Sustainable Tourism Management is the important implement to create the social, economic and environmental balances. The procedures to sustain the tourism of the temple are evaluation of the tourism potential; area capacity and activities management; facilities and services management, tourism market management; and participation of community and involved organizations to make decision, to plan, to manage, to get the benefits, to evaluate the management, to adjust and to develop the attraction.