Research & Article

Factor of Cultural Heritage Values that Effecting to Gastronomy Tourism Experience in Phuket Old Town Community

By Prasopchai Pasunon, Prutthiyaporn Maneerat

Published on 23 May 2024

Food, Cultural Tourism, Old Town
Location of original sources

Journal of Multidisciplinary in Humanities and Social Sciences, 5(2), 687–703.


Phuket Province is a destination with potential in tourism resources and cultural heritage that represents the local identity and can create tourism experiences. This research aimed to study the level of opinion, relationship, and factor of cultural heritage values can affect to gastronomy tourism experiences. This was a quantitative research based on collected data from 400 Thai tourists. The statistics that were analyzed and tested the hypothesis were mean, standard deviation, Pearson’s correlation, and multiple regression. It was found that 1) the level of opinions on cultural heritage values and gastronomy tourism experiences were high; 2) the relationship was a positive correlation. If cultural heritage values ​​increase, gastronomy tourism experience will increase too; and 3) there were five cultural heritage value factors that influenced gastronomy tourism experiences.