Research & Article

The purpose is to study and analyze Lanna cultural and social contexts that influence the development of cultural tourism. To study the potential of local wisdom of Lanna that affect the development of sustainable cultural tourism. By means of documentary research both from Primary and Secondary Sources, Observation and In-Depth Interview from the Main Data Group. Key-Informants are the Sikhs, the elders, the elders, the community leaders, the academics, the sociologists Anthropologist historian Civil society interested in research on the topics studied by the researcher and the civil servants who study research on wisdom Lanna.

The research found that: 1) Lanna social and cultural context Affect the development of cultural tourism. Social capital or capital of wisdom in the way of life of the Lanna people, such as arts and culture traditions, natural attractions. Lanna Historical Attractions Cultural identity The local wisdom that preserves the cultural and social heritage is unique and valuable. It attracts tourists both domestically and internationally. Come and experience the culture of Lanna. The number of tourists increased and tourism income increased. 2) The potential of Lanna local wisdom. Impact on the development of sustainable cultural tourism. The economic, social and cultural environment that is changing from liberal to neoliberal. (Liberalism / Neo-Liberalism) Social and cultural diversity is multicultural and multicultural. The potential of local wisdom Lanna conservation and cultural development. Through the process of tourism management. Development of Competitiveness Efficiency increasement and the added value to wisdom and culture. Affect the development of sustainable cultural tourism.