Research & Article

The severe epidemic of the emerging infectious disease, Coronavirus 19, has appeared to affect the world's population in many dimensions. The arts and culture sector, in particular, has been embroiled in conflict. It has resulted in an increase in the development of digital information. This study was proposed as a short-term education initiative for all sectors receiving cultural impact. Scholars and practitioners in the arts and culture, in particular, must brainstorm appropriate solution ideas. The cultural management in the educational institutions of the College of Dramatic Arts has therefore been adjusted to facilitate arts and culture publication and dissemination via online platforms such as live broadcast (LIVE) or via various online apps. The change is to broaden the future potential for sustainable consumption of arts and culture, particularly from the perspective of the consumer audience. All of these perspectives, along with the macroeconomics of arts and culture, are the primary challenges in the global health crisis. The study aimed to gather the information necessary to prove that the consumer audience plays a critical role in the process of recovering from the disruptive global situations affecting the knowledge management of art and culture and the cultural heritage in the new sustainable way of life.