Storytelling is a powerful tool for raising awareness about conservation. By crafting compelling narratives, one can create emotional connections and foster public engagement in ways that facts and statistics cannot alone achieve.  The relatable personal touch woven throughout storytelling allows for diverse perspectives to merge, increasing empathy and understanding, and shedding light on the intricate relationships between humans, wildlife, and ecosystems.

Swedish photojournalist and underwater filmmaker, Joakim Odelberg, exemplifies the impactful use of narrative, addressing crucial environmental issues such as endangered species, coral bleaching, and plastic pollution’s impact on marine life.

His projects and lectures effectively convey the urgency of these issues, serving as a call to action by inspiring collective action toward environmental stewardship and sustainable living. In sparking important conversation topics surrounding the climate crisis, Joakim is currently focusing his attention on the environmental challenges faced in Thailand and he is eager to use his platform to help build a more sustainable future. Through the lens of photojournalism and storytelling, Joakim’s unique approach emphasises emotional connection, which catalyses fostering empathy and driving positive change in land and sea conservation efforts globally.